KOREASCHOLAR

HOW LUXURY UPCYCLING ENHANCES BRAND ATTITUDE THROUGH THE CREATOR’S ESSENCE

Soonjong Kim, Yuri Seo, Saira Khan, Benjamin G. Voyer
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/442635
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
p.511
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
UpcyclingSustainable LuxuryCreator’s EssenceBrand AttitudeContagion Theory
Author
  • Soonjong Kim(University of Auckland, New Zealand)
  • Yuri Seo(University of Auckland, New Zealand)
  • Saira Khan(University of Auckland, New Zealand)
  • Benjamin G. Voyer(ESCP Business School, UK)