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WHAT MAKES A LOGO PREMIUM? HOW BRAND LOGO KERNING AFFECTS PREMIUM BRAND EVALUATION
Yunxuan Sun, Youkai (Kyle) Xiao, Dickson Tok, Xing-Yu (Marcos) Chu, Yunhui Huang
Language
ENG
URL
http://db.koreascholar.com/Article/Detail/442636
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
p.512
글로벌지식마케팅경영학회
(Global Alliance of Marketing & Management Associations)
Keyword
Visual Marketing
Logo Design
Logo Kerning
Typeface Logo
Premium Brand
Author
Yunxuan Sun(Nanjing University, China)
Youkai (Kyle) Xiao(Nanjing University, China)
Dickson Tok(Nanjing University, China)
Xing-Yu (Marcos) Chu(Nanjing University, China)
Yunhui Huang(Nanjing University, China)