KOREASCHOLAR

WHAT MAKES A LOGO PREMIUM? HOW BRAND LOGO KERNING AFFECTS PREMIUM BRAND EVALUATION

Yunxuan Sun, Youkai (Kyle) Xiao, Dickson Tok, Xing-Yu (Marcos) Chu, Yunhui Huang
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/442636
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
p.512
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Visual MarketingLogo DesignLogo KerningTypeface LogoPremium Brand
Author
  • Yunxuan Sun(Nanjing University, China)
  • Youkai (Kyle) Xiao(Nanjing University, China)
  • Dickson Tok(Nanjing University, China)
  • Xing-Yu (Marcos) Chu(Nanjing University, China)
  • Yunhui Huang(Nanjing University, China)