KOREASCHOLAR

OVERCONFIDENCE OR RESILIENCE? INVESTIGATING THE DUAL ROLE OF SELF-ESTEEM IN CONSUMER DECISION-MAKING

Heejung Park, Matthew Lunde, Narang Park
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/442638
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
pp.514-518
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Self-ControlSelf-EsteemFinancial HardshipDual-Process TheorySustainable Decision-Making
Author
  • Narang Park(Northern Michigan University, USA)
  • Matthew Lunde(University of Minnesota Duluth, USA)
  • Heejung Park(Northern Michigan University, USA)