KOREASCHOLAR

APPLYING A STIMULUS-ORGANISM-RESPONSE (S-O-R) MODEL TO EXPLAIN PEOPLE’S PRO-ENVIRONMENTAL BEHAVIORS

Mei-Fang Chen

LanguageENG
URLhttp://db.koreascholar.com/Article/Detail/442639

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Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
p.519

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

Keyword

Stimulus-Organism-Response (S-O-R) Model Climate Change Perceptions (CCPs)Climate Change Anxiety (CCA)Pro-environmental Behaviors (PEBs)

Author

Mei-Fang Chen(Tatung University, Taiwan)