KOREASCHOLAR

HOW UNCERTAIN REWARDS INFLUENCE CONSUMSERS’ REFERRAL BEHAVIOUR

Huixin Deng, Xiaoyue Wu
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/442641
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
p.525
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Referral Reward ProgramsUncertain RewardsIntrinsic MotivationSocial CostBoundary Conditions
Author
  • Huixin Deng(Royal Holloway, University of London, UK)
  • Xiaoyue Wu(East China University of Science and Technology, China)