KOREASCHOLAR

UNRAVELLING THE INTERACTION BETWEEN CONTENT TYPE AND REPOST SOURCE IN SOCIAL MEDIA ENGAGEMENT

Ava Huijuan Yu, Trevor Kang Ean Chua, Amy Pei-Yu Chien
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/442642
Download
Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
p.526
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
User-generated ContentBrand-generated ContentRepost SourceConsumer TrustSource CredibilitySocial Media Engagement
Author
  • Ava Huijuan Yu(The University of Western Australia, Australia)
  • Trevor Kang Ean Chua(The University of Western Australia, Australia)
  • Amy Pei-Yu Chien(National Tsing Hua University, Taiwan)