KOREASCHOLAR

GETTING IN (VISUAL) TOUCH WITH CONSUMERS: EFFECTS OF VISUAL TEXTURE ON VISUAL PERCEPTION AND SOCIAL MEDIA ENGAGEMENT

Olesia Nikulina, Dhruv Grewal

LanguageENG
URLhttp://db.koreascholar.com/Article/Detail/442644

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Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
p.528

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

Keyword

Visual Texture Consumer Perception Social Media Engagement Brand Consistency Digital Imagery

Author

Dhruv Grewal(Babson College, the United States)
Olesia Nikulina(ESCP Business School, Spain)