KOREASCHOLAR

INVESTIGATING DUAL ROUTES COMMUNICATION OF SMART TOURISM TECHNOLOGIES IN WINTER SPORTS TOURISM

Shubin Yu, Yi Xuan Ong, Jie Yang, Juhyeok Jang
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/442662
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
p.530
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Winter Sports TourismSmart Tourism TechnologiesSki Destination ImageHeuristic-Systematic Model
Author
  • Shubin Yu(Hokkaido University, Japan)
  • Yi Xuan Ong(Hokkaido University, Japan)
  • Jie Yang(Hokkaido University, Japan)
  • Juhyeok Jang(Hokkaido University, Japan)