KOREASCHOLAR

THE DIGITAL SHIFT IN SPORT BROADCASTING: DO INFLUENCERS HELP OR HURT KBO VIEWERSHIP?

Hansol Kim, Kihan Kim
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/442663
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
p.531
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
KBOBaseballTimeseriesInfluencerMedia
Author
  • Hansol Kim(Seoul National University, South Korea)
  • Kihan Kim(Seoul National University, South Korea)