KOREASCHOLAR

FROM MARGINAL TO MAINSTREAM—A GOVERNMENTALITY PERSPECTIVE OF MARKET TRANSITION IN ESPORTS

Guojun (Sawyer) HE, Weiwei ZHANG, Simon CHADWICK, Yiying CHEN
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/442664
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
p.532
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
eSportsState-ledMarket TransitionGovernmentality
Author
  • Guojun (Sawyer) HE(SKEMA Business School-Université Côte d'Azur, France)
  • Weiwei ZHANG(Hartwick College, USA)
  • Simon CHADWICK(Emlyon Business School, France)
  • Yiying CHEN(University Institute of Lisbon, Portugal)