KOREASCHOLAR

TECHNOLOGICAL INNOVATIONS IN SPORTS: EXPLORING WEARABLE TECHNOLOGY’S IMPACT ON CONSUMER BEHAVIOR

Sisi Tang
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/442665
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
pp.533-534
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Digital TechnologySports IndustryWearable TechnologyConsumer BehaviorMarketing
Author
  • Sisi Tang(The Hong Kong Polytechnic University, Hong Kong)