KOREASCHOLAR

CONSUMER EXPERIENCE IN THE METAVERSE: A SYSTEMATIC REVIEW OF CURRENT KNOWLEDGE, THEORETICAL FOUNDATIONS, AND FUTURE RESEARCH DIRECTIONS

Garim Lee, Hye-Young Kim, Jinsu Park
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/442667
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
p.539
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
MetaverseConsumer ExperienceSystematic Literature ReviewPRISMATCCM Framework
Author
  • Garim Lee(Indiana University, USA)
  • Hye-Young Kim(University of Minnesota, USA)
  • Jinsu Park(University of Minnesota, USA)