KOREASCHOLAR

THE IMPACT OF ADOPTING AND DISCLOSING GENERATIVE AI IN DIGITAL ADVERTISING ON BRAND PERCEPTIONS

Emanuele Ghianda, Raffaele Albani, Lawrence Paul Cabrera, Francesco Costanzo
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/442671
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
pp.548-553
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Generative Artificial IntelligenceAI DisclosureBrand AuthenticityBrand LoveDigital Advertising
Author
  • Emanuele Ghianda(Università degli Studi di Milano-Bicocca, Italy)
  • Raffaele Albani(Università degli Studi di Pisa, Italy)
  • Lawrence Paul Cabrera(Università degli Studi di Milano-Bicocca, Italy)
  • Francesco Costanzo(Università degli Studi di Milano-Bicocca, Italy)