KOREASCHOLAR

BEYOND VALUE-IN-USE: EXPLORING VALUE-IN-BEING IN SERVICE ENVIRONMENTS

Saifeddin Alimamy, Mathew Chylinski
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/442674
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
pp.559-560
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Service-dominant LogicExtended RealityService EnvironmentsDwelling Value in Use
Author
  • Saifeddin Alimamy(Zayed Universit, United Arab Emirates)
  • Mathew Chylinski(University of New South Wales; Zayed University, Australia)