KOREASCHOLAR

CONTRIVED VERSUS GENUINE SCARCITY IN QUICK COMMERCE PLATFORMS

Sakshi Agrawal, Sajith Narayanan
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/442675
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
p.561
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Scarcity CuesQuick Commerce (Q-Commerce)Consumer TrustBrand LoyaltyDigital Deception
Author
  • Sakshi Agrawal(FLAME University, India)
  • Sajith Narayanan(FLAME University, India)