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BRIDGING DIGITAL CONVENIENCE AND PHYSICAL SENSORY ENGAGEMENT: A HUMAN-CENTRIC APPROACH TO PHYGITAL MARKETING IN THE CUSTOMER SERVICE JOURNEY

Saifeddin Alimamy
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/442676
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
pp.556-558
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
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Author
  • Saifeddin Alimamy(Zayed University, UAE)