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SCARCITY IN SERVICES
Shaheen Hosany
Language
ENG
URL
http://db.koreascholar.com/Article/Detail/442677
Download
Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
p.562
글로벌지식마케팅경영학회
(Global Alliance of Marketing & Management Associations)
Keyword
Services
Product Scarcity
Resource Scarcity
Scarcity Theories
Author
Shaheen Hosany(Goldsmiths, University of London, UK)