KOREASCHOLAR

BUY NOW OR HOLD IT FIRST? THE IMPACT OF SCARCITY ON CONSUMER PURCHASES

Nuo Jiang, Kyungtag Lee
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/442678
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
p.563
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
ScarcityFear of Missing OutIn-store HoardingImpulse Buying
Author
  • Nuo Jiang(Yeungnam University, South Korea)
  • Kyungtag Lee(Yeungnam University, South Korea)