KOREASCHOLAR

EXPLORING TRAVEL SERVICE SHOPPING: SINGLE SOURCE PANEL LOG AND SURVEY DATA

So-La Yoon, Kijung Choi, Sejung Marina Choi
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/442681
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
pp.567-570
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Shopping Experiencee-commerce
Author
  • So-La Yoon(Hanyang University, Republic of Korea)
  • Kijung Choi(William Angliss Institute, Australia)
  • Sejung Marina Choi(Korea University, Republic of Korea)