KOREASCHOLAR

EFFECTS OF TEXTUAL, IMAGE, AND VIDEO CONTENT ON SATISFYING CONSUMER NEEDS IN DESTINATION MARKETING: A DEEP LEARNING APPROACH

Hyunsang Son, Young Eun Park
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/442682
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
p.571
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Destination MarketingSocial MediaVideo AnalyticsNatural Language ProcessingImage AnalyticsMachine LearningDeep Learning
Author
  • Young Eun Park(Sookmyung Woman's University, Republic of Korea)
  • Hyunsang Son(University of New Mexico, United States)