KOREASCHOLAR

SERVITIZATION OF AI IN CONSUMER MARKETS: ADDRESSING EMOTIONAL NEEDS IN DIGITAL FITNESS

Ying Feng, Jun Hwa Cheah
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/442683
Download
Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
p.572
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
AI-Driven ServicesHuman-Agent InteractionPsychological ClosenessCo-presenceLonelinessConsumer Well-beingDigital Fitness
Author
  • Ying Feng(University of Southampton, UK)
  • Jun Hwa Cheah(University of East Anglia, UK)