KOREASCHOLAR

DECIPHER THE ‘REASONS FOR’ AND ‘REASONS AGAINST VAPING AND INTENTION TO QUIT AMONG GENERATION Z CONSUMERS

Hongfei Liu, Fahad Ibrahim, Fenfang Lin, Yuanming Qiu, Yuanyi Xu
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/442684
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
p.573
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Generation ZVapingTechnologizationBehavioural Reasoning TheoryIntention to Quit
Author
  • Yuanyi Xu(University of Southampton, UK)
  • Yuanming Qiu(University of Southampton, UK)
  • Fenfang Lin(University of Southampton, UK)
  • Fahad Ibrahim(University of Birmingham, UK)
  • Hongfei Liu(University of Southampton, UK)