KOREASCHOLAR

WINNING CUSTOMER TRUST: A MODEL TO UNLOCK DATA SHARING FOR ENHANCED EXPERIENCES

Martha Rivera-Pesquera, José Antonio Lanzguerrero
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/442687
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
pp.580-584
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Hyper-personalizationData SharingPerceived IntrusionWhatsAppDigital ReceiptsCustomer ExperiencePost-sale InteractionsWillingness to Share DataTrustDigital Commerce.
Author
  • Martha Rivera-Pesquera(IPADE Business School, Mexico)
  • José Antonio Lanzguerrero(IPADE Business School, Mexico)