KOREASCHOLAR

ENHANCING THE GROCERY CUSTOMER EXPERIENCE: THE ROLE OF TECHNOLOGY AND HUMAN INTERACTION

Monica Grosso, Giulia Miniero, Sandro Castaldo
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/442688
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
p.585
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Customer JourneyCustomer ExperienceTechnologyLatent Profile AnalysisFinite Mixture Model
Author
  • Monica Grosso(EMLYON Business School, France)
  • Giulia Miniero(Università Statale di Milano, Italy)
  • Sandro Castaldo(Università Bocconi, Italy)