KOREASCHOLAR

DROPOUTS IN GAMIFIED PROMOTIONS: HOW RETAILERS CAN MANAGE THEM

Kathrin Sinemus, Stephan Zielke, Thomas Dobbelstein, Baden-Württemberg

LanguageENG
URLhttp://db.koreascholar.com/Article/Detail/442689

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Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
p.586

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

Keyword

Gamified Promotion Consumer Reactance Promotion Dropouts Attitude Toward Retailers Mobile Advertising

Author

Kathrin Sinemus(University of Wuppertal, Germany)
Stephan Zielke(University of Wuppertal, Germany)
Thomas Dobbelstein(Durban University of Technology, South Africa)
Baden-Württemberg(Cooperative State University, Germany)