KOREASCHOLAR

TRUST THROUGH TRANSPARENCY: HOW AI DISCLOSURE LEVELS SHAPE CONSUMER ADOPTION IN HEALTHCARE

Xiaoan Li, Jing Zhang
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/442691
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
p.588
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
AI HealthTransparencyHealthcareTrustEthical Risk
Author
  • Jing Zhang(Kookmin University, Republic of Korea)
  • Xiaoan Li(Kookmin University, Republic of Korea)