KOREASCHOLAR

HOW MEMES CULTURE AND CELEBRITY EFFECTS EMPOWER THE VIRTUAL ART VALUE OF NFTs

Jiacheng Zhao, Jing Zhang
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/442692
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
p.589
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
NFTsMeme CultureCelebrity EffectVirtual Art ValueDigital Asset Marketing
Author
  • Jiacheng Zhao(Kookmin University, Republic of Korea)
  • Jing Zhang(Kookmin University, Republic of Korea)