KOREASCHOLAR

IMPACT OF LUXURY BRAND VALUES ON PURCHASE INTENTION: SEGMENTING CUSTOMERS BASED ON INVOLVEMENT, NEED FOR STATUS AND COLLECTIVISM

Nuttapol Assarat, Theeranuch Pusaksrikit, Natee Srisomthavil
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/442694
Download
Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
pp.595-599
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Luxury BrandPurchase IntentionInvolvementNeed for StatusCollectivism
Author
  • Natee Srisomthavil(Beiersdorf, Thailand)
  • Theeranuch Pusaksrikit(Chulalongkorn Business School, Thailand)
  • Nuttapol Assarat(Chulalongkorn Business School, Thailand)