KOREASCHOLAR

FASHION BRAND COLLABORATIONS: EXPLORING THE DRIVERS OF CONSUMER EVALUATION

Valencia Lo, Min Teah, Isaac Cheah
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/442695
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
p.600
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
FashionBrand CollaborationPerceived Brand Image FitPerceived AuthenticityPerceived NoveltyPerceived Luxury
Author
  • Valencia Lo(Curtin University, Australia)
  • Min Teah(Curtin University, Australia)
  • Isaac Cheah(Curtin University, Australia)