KOREASCHOLAR

INTELLIGENT SUSTAINABILITY: AI-AGENT SYSTEM FOR SUSTAINABLE FASHION MARKETING

Yue Guan, Misha Xu
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/442697
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
p.602
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
AI-Agent SystemSustainable Fashion MarketingSilos Effect
Author
  • Misha Xu(University of the Arts London, UK)
  • Yue Guan(University of the Arts London, UK)