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BALANCING LUXURY AND SUSTAINABILITY: THE ROLE OF AI INFLUENCER MESSAGING AND TRADE-OFF DISCOMFORT IN SHAPING ATTITUDE TOWARD BRAND
Qi Jiang, Joonheui Bae, Sang Chul Son, Kyung Hoon Kim
Language
ENG
URL
http://db.koreascholar.com/Article/Detail/442698
Download
Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
pp.603-606
글로벌지식마케팅경영학회
(Global Alliance of Marketing & Management Associations)
Keyword
Luxury Brands,Sustainability Messaging,AI Influencers,Trade-off Discomfort,Attitude toward Brands
Author
Qi Jiang(Changwon National University, Republic of Korea)
Joonheui Bae(The Hong Kong Polytechnic University, Hong Kong)
Sang Chul Son(Changwon National University, Republic of Korea)
Kyung Hoon Kim(Changwon National University, Republic of Korea)