KOREASCHOLAR

DO WEB3 METAVERSES PROVIDE GREATER VALUE TO CONSUMERS THAN WEB2? EXPERIMENTAL INSIGHTS

Elissar Toufaily, Saeedeh Rezaee Vessal
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/442699
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
pp.607-608
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Web3Perceived OwnershipSymbolic ValueUtilitarian ValuePurchase Intention
Author
  • Elissar Toufaily(De Vinci Research Center, Pôle Universitaire Léonard De Vinci, France)
  • Saeedeh Rezaee Vessal(De Vinci Research Center, Pôle Universitaire Léonard De Vinci, France)