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WHERE DO THEY VIRTUALLY STAND? CHARTING THE RISE AND REACH OF VIRTUAL INFLUENCERS THROUGH A META-NARRATIVE AND BIBLIOMETRIC ANALYSIS

Fanjue Liu, Xiaobei Chen
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/442702
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
p.611
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Meta-narrativeVirtual InfluencerBibliometric AnalysisCommunication
Author
  • Xiaobei Chen(University of Florida, United States)
  • Fanjue Liu(Shanghai Jiao Tong University, China)