KOREASCHOLAR

IMPACT OF GENERATIVE AI VIRTUAL FITTING SERVICES CHARACTERISTIC ON CONSUMER BEHAVIOR: MEDIATING ROLE OF TECHNOLOGY ACCEPTANCE AND EMOTIONAL RESPONSES

Eunyoung Park, Eunju Ko
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/442703
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
p.612
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Generative AIVirtual FittingTechnology AcceptanceEmotional ResponsesConsumer Behavior
Author
  • Eunyoung Park(Yonsei University, Republic of Korea)
  • Eunju Ko(Yonsei University, Republic of Korea)