KOREASCHOLAR

FROM IRRITATION TO USAGE FREQUNENCY: EXPLORING THE ROLE OF ENAGEMENT IN LIVE COMMERCE

Songyuan WU, Miao MIAO
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/442704
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
p.613
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Live CommercePersuasion Knowledge TheoryCustomer EngagementCustomer BehaviorDigital MarketingSales Approach
Author
  • Songyuan WU(Ritsumeikan University, Japan)
  • Miao MIAO(Ritsumeikan University, Japan)