KOREASCHOLAR

THE IMPACT OF CHATBOT CHARACTER DESIGN ON CUSTOMER SATISFACTION

Yuumi Ogura, Xiuyan Yan, Hikaru Makino
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/442706
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
pp.616-617
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
ChatbotCharacterVisual CuesCustomer SatisfactionService Recovery
Author
  • Hikaru Makino(Kindai University, Japan)
  • Xiuyan Yan(Hiroshima Shudo University, Japan)
  • Yuumi Ogura(Chukyo University, Japan)