KOREASCHOLAR

RELATIONS BETWEEN BRAND BETRAYAL, ANIMOSITY, AND REBOYCOTTS: MODERATING EFFECTS OF THE PERCEIVED SEVERITY OF CSI AND CONSUMER COSMOPOLITANISM

Ping Zhong, Changju Kim
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/442708
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
pp.619-620
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Consumer BoycottBrand BetrayalCorporate Social IrresponsibilityFashion IndustryAnimosityCosmopolitanism
Author
  • Ping Zhong(Ritsumeikan University, Japan)
  • Changju Kim(Ritsumeikan University, Japan)