KOREASCHOLAR

PLAY IT BY THE NARRATIVE: AGENCY, TRANSPORTATION, AND HARMONIOUS STORYTELLING IN BOARD GAMES

Thomas Moreau, Mathieu Alemany Oliver
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/442710
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
p.622
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Narrative AgencyNarrative TransportationLudonarrative DissonanceBoard GamesArts and Culture Management
Author
  • Thomas Moreau(Asobo Studio, France)
  • Mathieu Alemany Oliver(TBS Business School, France)