KOREASCHOLAR

THE PERSONALITY OF LIVE MUSIC VENUES: DEVELOPING A MEASUREMENT SCALE

Pauline Malmy, Mathieu Alemany Oliver, Reynald Brion
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/442711
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
p.623
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Measurement ScaleLive Music VenuesArts and Culture ManagementBrand and Place Personality
Author
  • Pauline Malmy(Fondation Cartier pour l’art contemporain, France)
  • Mathieu Alemany Oliver(TBS Business School, France)
  • Reynald Brion(TBS Business School, France)