KOREASCHOLAR

WHERE ARE YOU FROM AND HOW ARE YOU SATISFIED? ASYMMETRIC EFFECTS OF SERVICE ATTRIBUTES ON CUSTOMER SATISFACTION AND THE MODERATING EFFECT OF CULTURE

Pinelopi Athanasopoulou, Apostolos.N. Giovanis, Dimitrios Papakyriakopoulos, Emmanouil Choustoulakis
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/442712
Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
pp.624-625
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Author
  • Pinelopi Athanasopoulou(University of Peloponnese, Greece)
  • Apostolos.N. Giovanis(University of West Attica, Greece)
  • Dimitrios Papakyriakopoulos(University of West Attica, Greece)
  • Emmanouil Choustoulakis(University of Peloponnese, Greece)