KOREASCHOLAR

THE IMPACT OF ONLINE TRAVEL PLATFORMS’ PRICE DISCRIMINATION ON TOURIST BEHAVIORS

Yuan Wang, Leping You
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/442713
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
p.626
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Price DiscriminationOnline Travel PlatformMoral IdentityTourist BehaviorSocial Deprivation
Author
  • Leping You(Department of Culture and Tourism, East China Normal University, China)
  • Yuan Wang(Department of Culture and Tourism, East China Normal University, China)