KOREASCHOLAR
Quick Search
Advanced Search
Search for Articles
PROTECTION MOTIVATION THOERY IN TOURISM: A SEMI-SYSTEMATIC LITERATURE REVIEW
Shanshan Dai, Mengyang He, Jiashen Wang, Wenkai Zhang, Haixiang Guo
Language
ENG
URL
http://db.koreascholar.com/Article/Detail/442715
Download
Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
p.631
글로벌지식마케팅경영학회
(Global Alliance of Marketing & Management Associations)
Keyword
Protection Motivation Theory (PMT)
Tourism Risk
Perceived Threat
Perceived Efficacy
Protective Behavior
Author
Shanshan Dai(China University of Geosciences, China)
Mengyang He(China University of Geosciences, China)
Jiashen Wang(China University of Geosciences, China)
Wenkai Zhang(China University of Geosciences, China)
Haixiang Guo(China University of Geosciences, China)