KOREASCHOLAR

PROTECTION MOTIVATION THOERY IN TOURISM: A SEMI-SYSTEMATIC LITERATURE REVIEW

Shanshan Dai, Mengyang He, Jiashen Wang, Wenkai Zhang, Haixiang Guo
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/442715
Download
Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
p.631
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Protection Motivation Theory (PMT)Tourism RiskPerceived ThreatPerceived EfficacyProtective Behavior
Author
  • Shanshan Dai(China University of Geosciences, China)
  • Mengyang He(China University of Geosciences, China)
  • Jiashen Wang(China University of Geosciences, China)
  • Wenkai Zhang(China University of Geosciences, China)
  • Haixiang Guo(China University of Geosciences, China)