KOREASCHOLAR

ADDING LARGE LANGUAGE MODELS FOR BETTER PERSONALIZATION OF FASHION ONLINE RETAIL RECOMMENDATIONS

Roberio Santos, José Antão Beltrão Moura, Evandro Costa, Eirini Bazaki, Vanissa Wanick
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/442719
Download
Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
pp.632-636
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Fashion PersonalisationOnline retailRecommender SystemsIntelligent AgentsLarge Language Models
Author
  • Roberio Santos(Federal University of Campina Grande, Brazil)
  • José Antão Beltrão Moura(Federal University of Campina Grande, Brazil)
  • Evandro Costa(Federal University of Alagoas, Brazil)
  • Eirini Bazaki(University of Southampton, UK)
  • Vanissa Wanick(University of Southampton, UK)