KOREASCHOLAR

DOES FIRM SIZE MATTER? THE PERFORMANCE IMPLICATIONS OF CLICK-AND-COLLECT STRATEGY

Hui-ming Deanna Wang, Yinxing Li
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/442720
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
pp.637-640
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Click and CollectDigital TransformationRetail PerformanceOmnichannel Retail
Author
  • Hui-ming Deanna Wang(San Francisco State University, U.S.A.)
  • Yinxing Li(Tohoku University, Japan)