KOREASCHOLAR

CONSUMER PREFERENCE AND WILLINGNESS TO PAY MORE FOR TRACEABLE FOOD: AN AUSTRALIAN PERSPECTIVE

Isaac Cheah, Anwar Sadat Shimul, Elizabeth Jackson
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/442721
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
pp.641-644
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Traceable FoodMixed-Method ApproachConsumer PreferenceWillingness to PayAustralian Consumers
Author
  • Isaac Cheah(Curtin University, Australia)
  • Anwar Sadat Shimul(Curtin University, Australia)
  • Elizabeth Jackson(Curtin University, Australia)