KOREASCHOLAR

ASSESSING THE IMPACT OF MANAGERS’ RISK ORIENTATION ON PRODUCT INNOVATION WITH STATE-OF-THE-ART MEASURES OF PREDICTIVE PERFORMANCE

Kyung-Ah Kim, Peter G. Moffatt, Young-Ah Kim
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/442724
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
pp.647-649
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Risk OrientationInnovation SuccessHigh-tech SMEs
Author
  • Young-Ah Kim(University of Essex, UK)
  • Peter G. Moffatt(University of East Anglia, UK)
  • Kyung-Ah Kim(Jeonbuk National University, Republic of Korea)