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FROM BIG DATA AND ARTIFICIAL INTELLIGENCE TO BUSINESS INTELLIGENCE AND ANALYTICS FOR ENHANCED KEY ACCOUNT MANAGEMENT: A DYNAMIC CAPABILITIES PERSPECTIVE IN AN EMERGING MARKET CONTEXT

Katerina Makri, Marios Theodosiou, Oluyomi Alarape, Christophe Rethore, Evangelia Katsikea
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/442726
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
p.654
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Big Data InvestmentsArtificial IntelligenceDynamic CapabilitiesKey Account Management Effectiveness
Author
  • Katerina Makri(University of Vienna, Austria)
  • Evangelia Katsikea(University of Loraine, France)
  • Christophe Rethore(University of Lorraine, France)
  • Oluyomi Alarape(Wragby Business Solutions & Technologies, Nigeria)
  • Marios Theodosiou(University of Cyprus, Cyprus)