KOREASCHOLAR

BRIDGING STRATEGY EXECUTION: A GROWTH MAPPING FRAMEWORK FOR SME MARKETING AGILITY THROUGH BIG DATA ANALYTICS

William Walczak, Eric Li
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/442727
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
p.655
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Growth HackingMarketing AgilityBig Data AnalyticsSmall-and-Medium-Sized Enterprises (SMEs)
Author
  • William Walczak(University of British Columbia Okanagan, Canada)
  • Eric Li(University of British Columbia Okanagan, Canada)