KOREASCHOLAR

THE APPLICATION OF INNOVATION DIFFUSION THEORY AND EXPERIMENTAL MARKETING STRATEGY IN THE ADOPTION OF AI-GENERATED TECHNOLOGY

Tsui-Hsu (Tracy) Tsai, Michiko Miyamoto
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/442728
Download
Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
pp.656-660
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
AI-Generated TechnologyInnovations DiffusionThe Experimental Marketing StrategyCross Country Analysis
Author
  • Tsui-Hsu (Tracy) Tsai(Takming University of Science and Technology, Taiwan)
  • Michiko Miyamoto(Nagasaki University, Japan)