KOREASCHOLAR

THE INFLUENCE OF CONSUMER EVALUATIONS ON THE SUCCESS OF ATHLETE ENDORSEMENT STRATEGY

Chia-Lin Lee, Chi-Shan Lin
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/442729
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
pp.661-662
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Athlete EndorsementConsumer EvaluationAdvertisementBrand AttitudePurchase Intention
Author
  • Chia-Lin Lee(National Taiwan University of Science and Technology, Taiwan)
  • Chi-Shan Lin(National Taiwan University of Science and Technology, Taiwan)